March 2015

P&S
Blog

14/03/2015

This week we did a bit of brainstorming and have come up with a few promotions to run this year!

Coming soon is a brand new Mondaine product – the Helvetica. Well-thought-out, balanced, even-tempered, essential, soft and fluid, with its sophisticated, harmonious and logically structured forms is the font for everyday needs of advanced printing. The 6 similarities between Helvetica® and Mondaine – Swiss Icon, Timeless, Traditional, Highly Readable, World Wide Know, Unmistakeable. Choosing the Helvetica® font as a muse, with its quintessentially Swiss values and style, has enabled the creation of a time-tested yet harmonious watch collection. Just like the type font, Mondaine Helvetica is discreet, yet strong in the conviction of providing efficient time-keeping in a tempered recognizable form. So, joi us this coming May to see the new collection along with the Mondaine SBB Range including Simply Elegant and Evo.

With Easter just around the corner, we have organised a fun Easter egg treasure hunt in Tunbridge Wells High Street. From Saturday 28th March through to Saturday 11th April – you can pick up a treasure map from us. Find the 15 hidden numbered eggs in the High Street windows; mark the numbers on your map and return it to us. There are a few rhymes to help you along! Simples! The hunt runs for the two week half term period so plenty of time for you to come hunting! All returned maps will receive a treat courtesy of Morrison’s and all returned maps will be entered into a grand prize draw on Saturday 11th April where many prizes are being donated by the High Street businesses including a £25.00 voucher from Javabean and plenty of choccy treats from other participants. Treasure Maps are free in exchange for a charitable donation. We are sponsoring the Folly Wildlife Rescue Centre and all proceeds from this year’s Treasure Hunt will go to this great charity which is situated in the Broadwater Forest near Tunbridge Wells. Folly is a charity dedicated to the rescue and rehabilitation of injured, orphaned, sick and distressed wild animals and birds throughout West Kent, East Sussex and the surrounding region. Each year some 3,500 wild animals and birds are admitted to the centre where they receive expert care and veterinary treatment. Run purely on public donations this worthy charity thanks you for all your support. 

Our Zelli Porcelain side of the business has also been planning some spectacular activities. They have joined forces with local porcelain artist Stephen Bartley. Mr Bartley is probably most well known for his collection of character porcelain pigs, frogs and hippos. We are inviting you to design a new model for his pig collection. Measuring just four inches tall, these little pigs are full of character and can be custom made to most specifications. To enter we need four colour sketches (front, back and both side views) of your design. There is a £10 fee per entry and ALL proceeds go to Folly. The competition is open to all ages. There are no restrictions except your imagination. Designs and entry fees should be returned to Payne & Son/Zelli Porcelain by no later than 30th September 2015. Short listed designs will be forward to Mr Bartley who will have the final judgement. The judge’s decision is final. The winner will have their design made by Mr Bartley and receive a limited edition of number one of six. See zelliporcelain.com for full terms and conditions.

 And talking of charities…….we have adopted the Folly Wildlife Rescue Centre as our charity for the year. Situated in the Broadwater Forest near Tunbridge Wells in Kent, Folly Wildlife Rescue Trust is a charity dedicated to the rescue and rehabilitation of injured, orphaned and distressed wild animals and birds throughout West Kent, East Sussex and the surrounding region. The Trust specialize in the hand-rearing of mammals, including hedgehogs, badgers, foxes, mice, rabbits and even deer, as well as over two thousand nestling and fledgling birds of all species. In addition, it works tirelessly to dispel the myths and misconceptions surrounding many wild animals (for example, magpies are killing all our songbirds, foxes are ruthless killers, all badgers carry TB etc) with a view to reducing much needless and often fatal persecution.

Through its education programme (carried out primarily in schools, community groups and clubs) it looks to highlight these man-made problems (which nationwide are killing and maiming millions of animals and birds every year) as well as demonstrating to people how they can help prevent such accidents from happening in the first place. It also actively promotes a respect for and an appreciation of our wonderful wildlife heritage.

Stay tuned for another update soon!

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Cross Promotions

Us traders in Tunbridge Wells are very good when it comes to cross-promoting each other.

We are very proactive when it comes to working together.

1) Annual Wedding Event – we work with local businesses who who are in the wedding industry and invite them to come and exhibit with us for a week in the spring. The Barn, Victoria Longhurst, Cut Above Productions, Austin Reed, SW1 Hair & Beauty, Kerry McNair, Susie Watson Designs, Judy Mott, ER Hickmott, The Wishing Tree and more all gathered for an amazing event. Subsequently we all recommend each other when we have any wedding enquiries. We may have a few special deals if there is a successful referral. For example we offer a 15% discount on wedding rings if one of our colleagues refers a couple.

2) Our friend Helen at TN Beauty has also joined forces with us by offering a discounted Luxury Gel Manicure on presentation of a voucher we issue to anyone who has either purchased a ring, or has had some work carried on an existing ring. And anyone who has a luxury manicure with Helen benefits from a voucher to have their ring cleaned with us and inspected to check if all the stones are safe and secure. 

3) We were one of the first businesses to sign up to and support the new Tunbridge Wells shopping loyalty app – Stamp It – designed and owned by our good friend Gabrielle who is also a founder member of the Tunbridge Wells Retail Group, another group that we participate with and support. The app is designed to boost footfall on the streets and reward our customers as they shop! Similar to your little coffee cards you keep in your pockets, this app does away for the need to keep these. Just have your phone stamped at the participating retailers and businesses and earn points as you go. (T’s & C’s apply)

4) We’ve helped to bring together the High Street/Chapel Place/Grove Hill Road traders with the introduction of a High Street group, providing a dedicated facebook page, twitter account and very soon a new website. We help to coordinate events such as a Special Christmas Late Night Shopping Evening, Easter Egg Treasure Hunt, Charity Events and much more.

5) The December Art Trail is brought to you by our friends at Artists Unveiled. A brilliant idea which we hope will grow into an annual event in Tunbridge Wells. Throughout December 2014 you can follow a map of the town to find great local art works in some of the more unusual places. Ever seen the smallest art gallery in Kent at Perk & Pearl Coffee house on Grove Hill Road? Well that’s just the start! Look out for the map coming soon and take yourself on a cultural journey to many new locations you may never have thought to go to to find art!

6) This year’s Christmas in Tunbridge Wells campaign is being run by Nicky at the Royal Victoria Place shopping centre, member of the Tunbridge Wells Retail Group, and she is coordinating all areas of the town to come together for an amazing Christmas shopping experience. 

There are so many opportunities out there work together and by doing so we will make Tunbridge Wells the best shopping destination in Kent!

cross-promotion

Kent Wedding Awards 2014

KWA

We are so proud to announce that we are finalists in this year’s Kent Wedding Awards!

These awards are unique to Kent, and focus totally on the couples, venues, services and suppliers involved in organising weddings within our county.

Each year over 7000 couples choose Kent – the ‘Garden of England’ as the perfect place to get married in and almost every couple will select local venues & suppliers to ensure that their special day runs smoothly.

Our category is Wedding Rings and the final award ceremony is on Thursday 13th November.

We will let you know how we get on!

NEW – Tunbridge Wells Loyalty Scheme – StampIt App

What was happening outside Payne & Son Jewellers yesterday morning???? It was a gathering of all the retailers to have signed up to the new Tunbridge Wells StampIt app designed by Gabrielle Argent & Prudence Buckley. It will be launched on 19th September and will be downloadable for free from Apple and Google Play stores. The aim is to promote Tunbridge Wells as a destination for eating, entertainment and shopping.

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It has been developed to boost footfall and reward regular customers to Tunbridge Wells. An events calendar is synchronised within the app. Customers can find incentives, promotions and deals available from their favourite places and get rewarded for staying loyal. They get a virtual STAMP each time they buy, leading to a loyalty reward such as a free coffee, discount or up-sell promotion.

It is “Tunbridge Wells in the palm of your hand” but it’s for bricks and mortar redemption only.  It’s the Must Have loyalty app!

Each business featured can tailor promotions to seasonal demand. Geo-location is a feature of STAMP IT but at present is only set up for the High Street.

Customers collect loyalty stamps over time, giving them a vested interest in returning to redeem.

Some retailers are cross promoting with other retailers to add value to the shopper. Others are giving discounts or up-selling. The choice of loyalty rewards is up to each individual retailer. It just needs to be compelling to encourage customers through the door.

From the app menu, customers can telephone, email, locate, pay for parking and redeem offers. 

The app is synchronised with PaybyPhone’s mobile site for hassle free parking & extension of parking time. 

Door stickers and postcards are supplied to retailers to highlight their subscription and use in store.

Publicity and advertising will be paid for from subscriptions. The purpose is for STAMP IT to be self-liquidating for the benefit of the community.

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http://clients.sevenvideoproductions.co.uk/stamp-it/

Louise Walker

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Jewellery

 With a design background fixated with pushing the boundaries of functional objects, Louise’s fascination with how we view & interact with an object continues with her exploration to adorn the body. Jewellery allows her to explore the human form & behaviour more intimately. Using her pure, linear design aesthetic Louise chooses to celebrate the body’s form, creating tactile, asymmetric landscapes. These playful lines, combined with the softness of freshwater pearls are a fresh take on contemporary jewellery.

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Silverware

Born into a large & vibrant family, where social dining & the importance of good food has always been a large part of life, Louise’s passion for designing fun yet functional silverware has been strongly influenced by shared family life.

Presently her fixation plays with common designs, combining comparable objects, then rethinking them to subtly create new interpretations. Therefore, challenging how you perceive and use her work. This can result in a new relationship between user and object, interactions between diners & elements of entertainment.

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In Walker’s designs, functionalism meets reinterpretation, creating a modern collection of domestic objects, expressing a visually sleek-geometric language. Her designs aim to change our behaviour and interaction with the everyday object, through exploration and enjoyment.

Walker’s distinctive design ethos is elegantly represented through a rare connection of opposing metals and purity of material; working with the contrast of silver & stainless steel. This exclusive process offers Walker a true signature, as she challenges herself to produce beautifully crafted contemporary objects.

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